Overview

An engagement project for a streaming platform: a leaderboard and campaign mini-site for marketing announcements, alongside SEO work on the wider web app.

What I built

• Developed a leaderboard and campaign mini-site for the marketing team, surfacing weekly and monthly events.
• Worked with marketing on SEO across the web application to improve search rankings and organic traffic.

Outcome

Marketing got a surface they could run time-bound campaigns on themselves, and search visibility improved on pages that had been underperforming.